The Content Catapult

The ContentCatapult Blog.

This blog is where I test what I sell. You will find notes on technical content, on AI-assisted writing that keeps the facts, and on getting content to rank and convert for technical B2B companies. Every article is produced with the same engine I use for client work, with research, fact check and source list included, so you can read them as samples and see the standard.

90-day technical content marketing plan: choose a buying decision, brief and verify, publish two pieces, then measure and decide.

Technical content marketing for small teams: a 90-day working plan

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Should you hire a technical writer? Define the job before comparing the cost

Hire a technical writer: documentation or marketing?

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Churn rate analysis: what your aggregate number hides

Churn rate analysis: what your aggregate number hides

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AI for Technical Writing vs Technical Writing Services: What Buyers Should Compare

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Cheap B2b content writing

Why Cheap B2B Content Writing Costs More Than It Saves

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Will AI Replace Technical Writers? Drafting Is Cheap. Evidence Is Not.

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Content marketing metrics

Content marketing metrics that link to pipeline

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subject matter expert

The real reason your subject matter expert content never gets written

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AI-assisted technical writing that does not lose the facts

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How to fact check AI content: lessons from South Africa’s policy disaster

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