The Content Catapult
About Darren Buser
I’m Darren Buser, a B2B writer and content strategist based in Cape Town. I run The Content Catapult.
My current work spans an ongoing SEO writing retainer with Microsoft Clipchamp and a nine-year relationship with Johnson & Johnson MedTech in EMEA web and content operations.
I’ve written for brands for more than ten years. On Upwork, I’ve earned over $900K across 336 jobs, with a 100% Job Success Score, Expert-Vetted status and Top Rated Plus.
Microsoft Clipchamp
Three years of bylined SEO content
I write consumer-facing video how-to articles for Microsoft Clipchamp on an ongoing SEO retainer. The work helps people use the product, with clear instructions they can follow.
Johnson & Johnson MedTech
Nine years in EMEA web operations
My J&J work covers web and content operations. I co-lead the EMEA web migration, with work across CMS, UAT, localisation and taxonomy. I also help move assets through the content-approval and compliance process.
The Content Catapult
Technical content and generative video
I built a technical content writing service around the parts of production that need close attention: source research, claim verification and reader review before an article ships.
The engine’s technical-writing record is in its pipeline tests and the articles on this site. Every article goes through fact-checking and review by researched reader profiles. You receive the article, its citation list and a fact-check report.
I also script and edit generative AI spec and launch videos.
View my LinkedIn profile / View my Upwork profile
Send one content problem
Send a single article brief or ranking issue. I’ll reply with a clear scope and next step.