It’s true that there are many marketing tactics to get eyeballs on your articles. Social media, email, chatbots, advertising, promotions, etc. But these are generally short-term wins.
Take advertising for example – if you have money to spend, traffic is never a problem. But as soon as you stop putting money into PPC campaigns, the traffic stops.
The most sustainable approach to traffic is to WRITE, RANK AND REEL-IN free organic traffic.
Land a page near the top of the SERP for a valuable and relevant term and you’ll have a steady flow of traffic month-after-month.
Do this multiple times and you could have a blog, like BeardBrand, which brings in around 75% of their furry-faced traffic via organic search.
Every. Damn. Month.